Thursday, August 23, 2007
How Banner Ads Work ?
If you've spent any time surfing the Internet, you've seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter, but they all share a basic function: if you click on them, your Internet browser will take you to the advertiser's Web site. But how do they work and why are they there?
Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense. In this edition , we'll examine banner ads and their place on the Internet. We'll see how they work, how advertisers rate their effectiveness, and how you can use them to advertise your site or bring in revenue. We'll also examine the technology behind them and look at some of the different forms they can take. By the end of this article, you will be a banner ad expert!
What is a Banner Ad?
Over the past few years, most of us have heard about all the money being made on the Internet. This new medium of education and entertainment has revolutionized the economy and brought many people and many companies a great deal of success. But where is all this money coming from? There are a lot of ways Web sites make money, but one of the main sources of revenue is advertising. And one of the most popular forms of Internet advertising is the banner ad.
A banner ad is simply a special sort of hypertext link. A bit of HTML code instructs a Web server to bring up a particular Web page when a user clicks on a certain piece of text. Banner ads are essentially the same thing, except that instead of text, the link is displayed as a box containing graphics (usually with textual elements) and sometimes animation.
Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser's Web site. This is something like touching a printed ad and being immediately teleported to the advertiser's store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.
Types of Banner
AdsLike print ads, banner ads come in a variety of shapes and sizes. The Internet Advertising Bureau (IAB) specifies eight different banner sizes, according to pixel dimensions. A pixel is the smallest unit of color used to make up images on a computer or television screen. The IAB's standard banner sizes are:
The full banner (468 x 60) is by far the most popular, but you will see all these variations all over the Web. These are not the only banner ad shapes and sizes, either, but they are a good representation of the range of common banner ads. There is no universal file-size constraint for banner ads, but most Web sites impose their own limits on memory size, usually something like 12K to 16K. This is because banner ads add to the total file size of the page they appear on, therefore increasing the time it takes for a browser to load that page.
As you've probably noticed while surfing the Web, actual graphic content, or creative, varies considerably among banner ads. The simplest banner ads feature only one, static GIF or JPEG image, which is linked to the advertiser's home page. More common is the GIF-animated banner ad, which displays several different images in succession, sometimes to create the effect of animated motion. Then there are rich media banner ads -- ads that use audio, video, or Java and Shockwave programming. These banner ads, which usually have larger file sizes, are often interactive beyond their simple linking function.
Banner Ad Objectives
Advertisers generally hope a banner ad will do one of two things. Ideally, a visitor to the publisher site, the Web site that posts the banner ad, will click on the banner ad and go to the advertiser's Web site. In this case the banner ad has brought the advertiser a visitor they would not have had otherwise. The banner ad is a real success if the visitor not only comes to the site but also buys something. Failing a click-through, advertisers hope that a publisher site visitor will see the banner ad and will somehow register it in their heads. This could mean the visitor consciously notes the content of a banner ad and decides to visit the advertiser's site at some time in the future, or it might mean that the visitor only peripherally picks up on the ad but is made aware of the advertiser's product or service.
This second effect of advertising is known as branding. We've all experienced the effects of branding before. Say you see ads on television for Brand X glue all the time. The ads don't seem to particularly affect you -- you don't leap from your couch to go buy glue -- but down the road, when you're at the store shopping for glue, they may affect the decision you make. If you don't have any other reason to choose one type of glue over the others, you'll probably choose the one you're most familiar with, Brand X, even if you're only familiar with it because of advertising.
So there are several ways a banner ad can be successful. Consequently, there are several ways advertisers measure banner ad success. Advertisers look at:
Clicks/Click-throughs: The number of visitors who click on the banner ad linking to the advertiser's Web site. Publisher sites often sell banner ad space on a cost-per-click (CPC) basis.
Page views: Also called page impressions, this is the number of times a particular Web page has been requested from the server. Advertisers are interested in page views because they indicate the number of visitors who could have seen the banner ad. Although they don't measure the effectiveness of a branding campaign, they do measure how many visitors were exposed to it. The most common way to sell banner ad space is cost per thousand impressions, or CPM (In roman numerals, M equals a thousand).
Click-through rate (CTR): This describes the ratio of page views to clicks. It is expressed as the percentage of total visitors to a particular page who actually clicked on the banner ad. The typical click-through-rate is something under 1 percent, and click-through rates significantly higher than that are very rare.
Cost per sale: This is the measure of how much advertising money is spent on making one sale. Advertisers use different means to calculate this, depending on the ad and the product or service. Many advertisers keep track of visitor activity using Internet cookies. This technology allows the site to combine shopping history with information about how the visitor originally came to the site.
Different measures are more important to different advertisers, but most advertisers consider all of these elements when judging the effectiveness of a banner ad.
Advertising with Banners
An advertiser that is interested in posting banner ads on other sites has three basic options. The advertiser can:
Arrange to display other Web sites' banner ads in exchange for them displaying its ad.
Pay publisher sites to post its banner.
Pay an organization, usually a banner network like DoubleClick or Flycast, to post the banner on a number of publisher sites. These three arrangements take many forms and advertisers and publishers must choose the specific arrangement that best suits them. If you want to post banner ads on other sites but don't have the capital to mount a traditional advertising campaign, you may choose to exchange banner ads with other sites. There are two ways you can go about this. The first is to individually develop relationships with other Web sites and trade specific banners. This is a very natural process and allows you to place your banner ads conscientiously and post other Web site banner ads that fit your site well. Your banner ad doesn't end up on very many sites, however, unless you invest a whole lot of your time in seeking out interested webmasters.
If you want to get your banner ad on a lot of sites in a short amount of time (and don't want to pay for it) then your best bet is joining a banner exchange program.
Banner Exchange Programs
Banner exchange programs offer a simple service. If you post a certain number of banner ads on your site, they will post your banner ad on another site. Usually, this isn't an even exchange; you have to post more than one banner ad for every one of your banner ads they post. This is how the exchange program makes a profit. Their arrangement yields them more banner ad spaces than actual banner ads they need to place for their members, so they can sell the extra banner ad spaces to paying advertisers. The exact ratio varies, but 2:1, posting two banner ads on your site for every one of yours posted on another site, is a typical arrangement.
Most banner exchange programs distribute banner ads in the same way. For every banner ad you've decided to display, the exchange provides you with a piece of HTML code. This code instructs a visitor's Web browser to bring up a banner ad from the exchange program's server. This enables the exchange program to easily change which banner ads are on which sites. They can also monitor the success of particular banner ads on particular member sites, which helps them to pair sites with suitable advertisers.
The advantage of joining a banner exchange program is it's a free way to get other sites to post your banner ads. The disadvantage is that you give up a lot of control over where your ads are posted and what ads are posted on your site. In most cases, the banner exchange program chooses where to put its members' banner ads, and you may not like what they decide to post on your site or where they end up posting your banner ad. Most banner exchange programs attempt to link banner ads and sites intelligently, and they often do a good job, but there is a possibility that at some point you will be dissatisfied with a banner ad that ends up on your site.
Some major banner exchange programs are:
LinkExchange
BannerSwap
SmartClicks
Free Banners
LinkBuddies
It's pretty easy to join a banner exchange program. Go to any of the above sites and they will walk you through their particular process. It's definitely a good idea to shop around, because different banner exchange programs have different strengths. Some programs concentrate on effective banner placement more than others, and some specialize in Web sites that feature a particular subject matter, such as religion or kid interests. Most banner exchange programs are free to join, but some also offer a better exchange ratio for a small fee.
What Makes a Banner Ad Effective?
There are no concrete rules about what makes a good banner ad. As in all advertising, an effective banner ad is the product of a number of different factors, and there is no sure way to predict how well any banner ad will do. A lot of successful banner ads are the result of extensive trial and error experimentation: A Web site puts a banner ad up and monitors the response it gets. If that doesn't work, the site tries something else. What makes a good advertisement is largely a mystery.
That said, there are a few qualities that generally make for more effective banner ads in many situations. If you are mounting a banner ad campaign you should keep these suggestions in mind:
Post banner ads on pages with related Web content -- the more related, the better.
Advertise a particular product or service in your banner, rather than your site generally.
If you do advertise a particular product or service, link the banner ad to that part of your Web site, rather than your home page.
Put banner ads at the top of the page, rather than farther down.
Use simple messages rather than complicated ones.
Use animated ads rather than static ones.
Your graphic content should pique visitor curiosity, without being too obscure.
Keep banner ad size small. If the page takes too long to load, a lot of visitors will go on to another page. The most important things are to make visually appealing ads with interesting content and to intelligently place the ads so they are exposed to audiences that would be interested in them. Combining these qualities is a simple notion, but effectively accomplishing this is a complicated art. And like any art, advertising is constantly evolving. New approaches to banner ads pop up all the time.
One interesting development that has been around for a while is targeting. Banner ads that are targeted appear based on the Internet user's activity. For example, advertisers can buy keyword advertising on a search engine, such as Alta Vista or Yahoo, so that their ads are displayed when someone performs a particular search. If an advertiser buys up keywords related to its product or service, it can probably increase click-through rates, because the visitor has already demonstrated an interest in finding sites on that particular subject.
The Internet is an attractive medium to advertisers, because cookies allow sites to gather information about each visitor. It's a good bet that the future of Internet advertising will involve extensive use of this technology to target individual Internet users. Many Web sites are already experimenting with presenting each visitor with specific banner ads that would be likely to interest them, based on information gathered from surveys and the visitor's Web-surfing activity.
The Future of Internet Advertising
Web experts have been predicting the end of traditional banner advertising for years, noting dwindling click-through rates. They have several different ideas of what will replace it as the dominant means of advertising. Pop-up ads, advertisements that appear in their own, small browser window, have been growing in popularity. Many Web users find them extremely annoying because you have to close each browser window, and if there are enough of them, they can overload some browsers' capacity. Some Internet research shows that text links are more effective than banner ads. This is probably because so many Web users are automatically aware of banner ads and so can easily ignore them while text links are less obvious -- they appear to be part of the site's content.
Advertisers have also found some success with interstitial ads. Like Pop-up ads, these ads appear in their own browser window. When a visitor clicks on a link, the interstitial ad appears before the browser brings up the linking page. Most interstitial ads close automatically, so they are less annoying than pop-up ads, but they briefly fill the user's screen, so they definitely make an impression.
If you keep an eye on Internet news, you will continually see stories on the death of the banner ad, as well as stories about upturns in banner ad success. Banner ads will most likely be around for some time, but it's a good bet they will take new, interesting forms. As we've all read in recent years, the Internet is in its infancy, and webmasters have only begun to tap its potential. The same can certainly be said for Internet advertisers, and since advertising is the main source of revenue the keeps Web sites going, you can be sure it will continue to evolve at an accelerated rate.
Monday, August 13, 2007
Click Fraud -
Click fraud is one of those seemingly incongruous concepts that sometimes arises with new uses of an existing technology. In this case, we're talking about the expansion of Web advertising, where a click means money, into the realm of search-engine technology, where a click means a click. In the case of Google's search-based advertising, the ads we're talking about here are essentially of two types: the ones that show up on the right side of your Google search results, and the ones you see on the search-results page of countless other Web sites that host Google ads. When you click on any of those ads, Google charges the advertiser a pre-set, per-click fee.
So, when is a click not a click? It can be someone sitting at a computer and mindlessly clicking over and over on a single Google ad, or it can be a computer program or virus doing the same thing. Click fraud, at its most basic, is about the intent of the click. Here's where the concept of click fraud gets hazy. How do you figure out the intent of a click so you know if someone is committing click fraud? And, why would someone do that?
The second question is easier to answer: It's either a case of the same anti-social idiocy that drives virus writers, or it's about money. It's usually about money.
Search-based Internet marketing is a huge business. It makes search engines money; it makes Web sites hosting search-engine ad results money; and it makes advertisers money when someone finds them through a search. But it's not the old "Put my banner ad here" type of advertising -- it's a web of multi-step transactions. So to understand why click fraud is such a big problem -- it reportedly costs Google about $1 billion in lost revenue annually, and it can run a small-time advertiser out of business -- it's helpful to have a basic understanding of how this type of advertising works.
First, when an ad shows up with Google search results, it's because that advertiser has purchased the word or phrase you typed into the search box. So if you're looking for, say, a new computer, and you type "computer" into Google's search field, the ads that appear at the top and to the right of your search results are paying to be associated with the keyword "computer."
First, when an ad shows up with Google search results, it's because that advertiser has purchased the word or phrase you typed into the search box. So if you're looking for, say, a new computer, and you type "computer" into Google's search field, the ads that appear at the top and to the right of your search results are paying to be associated with the keyword "computer."
First, when an ad shows up with Google search results, it's because that advertiser has purchased the word or phrase you typed into the search box. So if you're looking for, say, a new computer, and you type "computer" into Google's search field, the ads that appear at the top and to the right of your search results are paying to be associated with the keyword "computer."
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Thursday, August 9, 2007
GamezStuff - Jokes
Three Construction workers are working on the 20th floor of a tall building in Bombay. One is a Mallu, the second is a Bengali and the third is a Sardarji. Every day all the three meet in the lunch hall and have their lunch together.One fine day -- the Mallu opened his lunch box and finds idlis in the box. He says " I am fed up of eating these idlis daily. If I find idlis in the box tommorow, i will jump from the 20th floor and die".Next the Bengali opens his lunch box and finds Fish in it and says If I find fish in my lunch box tommorow, I am going to jump from the 20th floor of this building and die"Next the Sardarji opens his lunch box and finds Parathas in it and says "Mother promise, if I find parathas in my box tommorow I am also going to jump from the 20th floor"Next day the three friends meet in the lunch room for lunch. Mallu opens his lunch box and finds Idlis and promptly jumps from the 20th floor and dies.The Bengali opens his lunch box and finds fish in it and jumps from the 20th floor and dies. Sardarji opens his box and finds parathas and he also jumps from the 20th floor and dies.In the combined funeral held for all the three friends by their colleagues, the Mallu's widow says "I did not know he hated idlis so much. If not I would have packed something else for his lunch"The Bengali's widow says "I did not know he hated fish so much. If not I would have packed something else for his lunch"The sardarji's widow says "I do not understand what went wrong. My husband always prepared his own lunch!
There are 2 cowboys in the kitchen. Which one is the real cowboy? The one on the range.
First Time Cussers
A 6-year-old and a 4-year-old are upstairs in their bedroom. "You know what?" says the 6-year-old. "I think it's about time we start cussing." The 4-year-old nods his head in approval. The 6-year-old continues. "When we go downstairs for breakfast I'm going to say hell and you say ass." "OK!" The 4 year old agrees with enthusiasm. Their mother walks into the kitchen and asks the 6-year-old what he wants for breakfast. "Aw hell, Mom, I guess I'll have some Cheerios." WHACK! He flies out of his chair, tumbles across the kitchen floor, gets up, and runs upstairs crying his eyes out, with his mother in hot pursuit, slapping his rear every step. The mom locks him in his room and shouts "You can just stay there till I let you out!" She then comes back downstairs, looks at the 4-year-old, and asks with a stern voice, "And what do YOU want for breakfast young man? "I don't know," he blubbers, "But you can bet your ass it won't be Cheerios!"
Bar Challenge
A new guy in town walks into a bar and reads a sign that hangs over the bar. FREE BEER FOR THE PERSON WHO CAN PASS OUR TEST! So the guy asks the bartender what the test is. The Bartender replies "Well, first you have to drink that whole gallon of pepper tequila, the whole thing at once and you can't make a face while doing it. Second, there's a 'gator out back with a sore tooth...you have to remove it with your bare hands. Third, there's a woman up-stairs who's never had an orgasm. You gotta make things right for her." The guy says, "Well, as much as I would love free beer, I won't do it. You have to be nuts to drink a gallon of pepper tequila and then get crazier from there. Well, as time goes on and the man drinks a few, he asks, "Wherez zat teeqeelah?" He grabs the gallon of tequilla with both hands, and downs it with a big slurp and tears streaming down his face. Next, he staggers out back and soon all the people inside hear the most frightening roaring and thumping, then silence. The man staggers back into the bar, his shirt ripped and big scratches all over his body. "Now" he says "Where's that woman with the sore tooth?"
Wednesday, August 8, 2007
Earn Money through Mobile
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Another One offering you money for receiving sms,Concept the Same.
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If at all you are Planning to try out. I recommend the First Two to try your Luck earning from Mobile by recieveing Sms in india. A leat concept to Get Paid for recieving SMS. Once these sites get Advertisers money can flow in to your accounts and also SMS to your inboxes.Note: These Sites can only Hit 30-40% of the Indian Mobile User to the MAX because the Reach of internet is Pretty less compared to the reach of mobile. To improve this they can try registering people through SMS also as a method rather than the website registrations alone.